Monday, January 05, 2009

Know it all

read more at Indian Express:

"But on the other hand, if you’re not looking for an authoritative map of our deepest desires, Google trends are greatly satisfying. India’s search trends confirm lots of our gut judgments. That Bengal is football mad or that Kerala tops the suicide search may not be revelatory; but that Oriyas simply wanted “love” and that what most urban Indians urgently wonder about (after weight-loss) is “how to kiss” — has a certain sweet pathos. And this Zeitgeist captures both space and time — as Sarah Palin and Katrina Kaif replace last year’s Carla Bruni or Britney Spears before that, Google search trends hold up a mirror to this peculiar moment and its fleeting preoccupations."

Sunday, January 04, 2009

Wal-Mart's New Enemies

read more at Associated Content:
. . .the company from Bentonville, Arkansas, has decided to ban products from two Latin-American countries: Cuba and Venezuela. The former has to do with the embargo that the United States has on Cuba. The US prohibits American companies from trading with Cuba; and since Wal-Mart is opening up new stores in Chile, they are obligated by American law to stop importing these goods. The problem with Venezuela seems to be produced by the many Hugo Chavez' anti-American speeches. Because of this US . . . there will be an overall of forty-two affected products from this country alone.
. . .
The bans do not only apply to Latin-America's economies; the following countries will be affected by this policy: Ivory Coast, Democratic Republic of Congo, Sudan, Belarus, North Korea, and Liberia. These cases are all due to interrupted relations with the United States. This contradicts the Chilean law, which goes as follows: "there is no foreign law over the rights of the customer, in the case the product is been acquired by a sale or advertisement". According to this law, the customer has the right to sue Wal-Mart and is encouraged to do so by Chile's National Costumer Service.

Springsteen set to be sold only at Wal-Mart

from Springfield News-Leader:
"In the lead-up to the release of the next Bruce Springsteen album on Jan. 27, two exclusive deals involving the Boss have been struck.

Wal-Mart will be selling a 'Greatest Hits' album beginning Jan. 13 and f.y.e. stores will be offering Springsteen cards and posters to consumers who pre-order 'Working on a Dream.'

The 12-track hits package is all Bruce Springsteen & the E Street Band recordings, which differentiates it from the 1995 'Greatest Hits' release."

See: Why Media Companies are Hosed

Saturday, January 03, 2009

Tesco is Wal-Mart's worst nightmare

Read more at KVOA News 4, Tucson, Arizona

British retailer Tesco entered the U.S. market only in 2007, but already it has managed to put Wal-Mart, the world's No. 1 retailer, on the defensive.

Tesco fired the first salvo, in a battle that retailing analysts expect will intensify, by launching Fresh & Easy, a chain of 10,000-square-foot convenience stores, in cities across California, Nevada, and Arizona in November 2007. Eleven months later, Wal-Mart returned fire, taking on Tesco in Arizona with the debut of the similar-size Marketside, its first new store format in a decade.

'It's a direct message from Wal-Mart to Tesco saying, 'Hey, we're watching you,'' says Neil Stern, a senior partner at retail consultants McMillan Doolittle in Chicago. ''And we'll not only copy you; we will do it better.''
. . .

Wal-Mart tries to woo Illinois farmers

Read more at Chicago Business News,
. . .
"Long known for its uneasy relationship with rural America, Wal-Mart Stores Inc. is trying to court small Illinois farmers.

The giant retailer wants to sell more local produce in its Illinois superstores to satisfy increasing customer demand. After reaching out to farmers on its own with mixed results, the Arkansas company is turning to the University of Illinois' MarketMaker, an online matchmaker for farmers and retailers. Some farmers have signed on, but the company is struggling to find enough supply."

Why media companies are hosed

from Terry Heaton’s PoMo Blog
. . . the problem here is that advertisers don’t need media companies anymore. Take a look at Wal-Mart’s home
. . .
The point is that Wal-Mart is a media site in that it sells its reach to advertisers, a reach that vastly exceeds two of the top newspaper sites in the world. This is why I keep harping on everybody that the future for local media companies lies beyond their own walled garden websites, and those who refuse to hear that (like, everybody) are sprinting to the tar pits."

Wal-Mart alone among retailers expected to see December sales gains - Related Stories - ICSC SmartBrief

from ICSC SmartBrief: "CSC SmartBrief | 01/02/2009

Wal-Mart is the lone retailer expected to make gains for December, projected to see a 2.8% increase for the month as the rest of the industry drops 6.3%. The retailer 'is winning because it provides its customers with more value and merchandise,' one analyst said. 'That's so important right now because consumers are extremely careful with their money.' Wall Street Journal, The (subscription required) (12/31)"

Amazon, Wal-Mart Know How to Keep Web Shoppers Happy

read more
. . .
"Wal-Mart’s Web site is “climbing fast”, the report says, noting that this year’s score represents a five-point jump from 2006. “Their value model clearly plays well in this economic environment, so a key challenge for them will be whether they can retain customer loyalty when the economy improves,” the ForeSee study says."

Writing the Web’s Future in Many Languages

Read more at NYTimes.com:

"Google’s initiatives in India are aimed at opening the country’s historically slow-growing personal computer market, and at developing expertise that Google will be able to apply to building services for emerging markets worldwide.

“India is a microcosm of the world,” said Dr. Prasad Bhaarat Ram, Google India’s head of research and development. “Having 22 languages creates a new level of complexity in which you can’t take the same approach that you would if you had one predominant language and applied it 22 times.
. . .

Google recently introduced news aggregation sites in Hindi and three major South Indian languages, and a transliteration tool for writing in five Indian languages. Its search engine operates in nine Indian languages, and can translate search results from the English Web into Hindi and back.

Google engineers are also plugging away on voice recognition, translation, transliteration and digital text reading that it plans to apply to other developing countries.

Mr. Ram Prakash of Quillpad said he was inspired when friends at Google told him they had compared Quillpad with Google’s transliteration tool. He said that he believed the use of local languages on the Web would soar even as more Indians strived to learn English.

Google in push to gain e-mail market share

Read more at FT.com

"Yahoo and Microsoft have more than 250m users each worldwide for their webmail, according to the comScore research firm, compared to close to 100m for Gmail. But Google’s younger service, launched in 2004, has been gaining ground in the US over the past year, with users growing by more than 40 per cent, compared to 2 per cent for Yahoo and a 7 per cent fall in users of Microsoft’s webmail."

Google execs among big donors to inauguration

Read more
"Google executives, venture capitalists, advertising industry chiefs, attorneys and entrepreneurs contributed up to $50,000 each to the committee organizing the official festivities. The cash makes them part of a historic event that is expected to draw millions of spectators to the National Mall and, according to political analysts, buys them goodwill with the incoming administration.
. . .
Robert Haas, the former CEO of Levi Strauss & Co., donated $50,000 to Obama's inauguration; J. Minott Wessinger, president of San Francisco's McKenzie River Corp., a beverage marketing company, along with his wife, contributed $100,000; Carole Hays, president of the company that operates several Broadway theaters in San Francisco, and her husband also gave $100,000.
. . .
Mountain View's Google is home to the biggest block of Bay Area donations. Six executives, including CEO Eric Schmidt, co-founder Larry Page and YouTube co-founder Chad Hurley, made individual contributions of $25,000 each, for a total of $150,000.
. . .
In donating to Obama's inaugural committee, the Bay Area's business elite joins Bill Gates of Microsoft, the family of billionaire investor George Soros, and Hollywood celebrities including director Steven Spielberg, and actors Samuel L. Jackson and Halle Berry. Absent is any big employee donation from Cisco Systems, the San Jose telecommunications equipment company that donated $100,000 to the Bush 2005 inauguration; and Chevron, which gave $250,000 toward the Bush festivities.

Friday, January 02, 2009

Google-Mart | PBS

I, Cringely . The Pulpit . Google-Mart
published November 17, 2005
"And you know whose strategy this is? Wal-Mart's. "
The Google Mart Economy takes a different view. It's not just about Google following a WalMart strategy. It's about complimentary functionality. WalMart in physical space supported by the Cloud. Google in the Cloud supported by their servers in physical space.
From the link:
. . . So why buy-up all that fiber, then?

The probable answer lies in one of Google's underground parking garages in Mountain View. There, in a secret area off-limits even to regular GoogleFolk, is a shipping container. But it isn't just any shipping container. This shipping container is a prototype data center. Google hired a pair of very bright industrial designers to figure out how to cram the greatest number of CPUs, the most storage, memory and power support into a 20- or 40-foot box. We're talking about 5000 Opteron processors and 3.5 petabytes of disk storage that can be dropped-off overnight by a tractor-trailer rig. The idea is to plant one of these puppies anywhere Google owns access to fiber, basically turning the entire Internet into a giant processing and storage grid.

While Google could put these containers anywhere, it makes the most sense to place them at Internet peering points, of which there are about 300 worldwide.


Where some other outfit might put a router, Google is putting an entire data center, and the results are profound. Take Internet TV as an example. Replicating that Victoria's Secret lingerie show that took down Broadcast.com years ago would be a non-event for Google. The video feed would be multicast over the private fiber network to 300 data centers, where it would be injected at gigabit speeds into each peering ISP. Viewers watching later would be reading from a locally cached copy. Yeah, but would it be Windows Media, Real, or QuickTime? It doesn't matter. To Google's local data center, bits are bits and the system is immune to protocols or codecs. For the first time, Internet TV will scale to the same level as broadcast and cable TV, yet still offer soemthing different for every viewer if they want it.

. . .

Android OS Coming To Netbooks

Read more
"Most of the bestselling laptops on Amazon’s computer bestseller list are so-called netbooks, computers which have little memory, are highly compact and more affordable than traditional laptops. Lighter and smaller, they’re largely for mobility and internet use.

Their appearance and popularity are are consistent with trends toward “cloud computing” (e.g., Google Apps) and mobile internet access (i.e., iPhone/Android). Many of these computers run the Microsoft XP OS but many run Linux. Now it appears Android is eying this market as well, according to a report appearing in VentureBeat, which predicts an Android OS netbook by 2010.

Assuming it’s true this marks an interesting development for the open-source OS. Android’s creators have always seen it as a broader platform than for just smartphones. Back when the Open Handset Alliance was announced and Android formally launched in November 2007 there were allusions to non-phone uses of Android."

Google’s Top Ten Products (More Or Less)

Google’s Top Ten Products (More Or Less):
"Can you name Google’s top ten products? If you look at how Quantcast ranks Google’s subdomains, you can get a sense of which Google products are the most popular, since they each have their own subdomain. Google’s main search engine tops the list with an estimated 136.6 million unique visitors in the U.S. Then comes Google Maps (36 million), Image Search (31.7 million), and Gmail (10.5 million). Google Docs, Sites, and Knol are still too small to make the top-ten, but are all showing decent growth.

YouTube, Blogger, and Orkut are not included below because they are on their own domains, but YouTube would be second with 70 million unique U.S. visitors, and Blogger would be in the top 5 with 23.5 million. Orkut is not popular in the U.S., so it would not be a factor in this particular list. And I took out sorry.google.com, the domain Google uses to try to catch bots and spyware. It would....

What Do Google Android Netbooks Mean For Microsoft And Apple? (GOOG)

What Do Google Android Netbooks Mean For Microsoft And Apple? (GOOG)

. . . "It's no secret that Google (GOOG) is hoping its Android operating system can be useful for more than just mobile phones. So it makes sense that Google would want to get Android on 'netbook' laptops -- small, lo-fi computers that companies like Dell (DELL), HP (HPQ), Acer, and Asus are selling like hotcakes to geeks and early adopter-types.

If that happens, and Google-powered computers take off, Microsoft is the biggest loser. Early netbooks ran Linux, but today's best sellers run Windows. For instance, the 10 top-selling laptops on Amazon (AMZN) right now are netbooks running Windows XP Home. While selling an XP Home license likely isn't as valuable to Microsoft as selling a Vista Ultimate license, it'd still be losing some potential license sales. And if netbooks start cannibalizing real laptop sales, Microsoft stands to lose market share, too.

What about Apple? The company hasn't joined the netbook market yet -- unless you count the iPod touch, or maybe the iPhone -- but will supposedly start selling larger tablet computers sometime next year. We see no reason why a Google-powered netbook would necessarily be better than an Apple-powered netbook. But they could be cheaper."

Walmart Splits With PRISM - 01/02/2009

from MediaPost Publications
"Walmart is withdrawing from the consortium of retailers, packaged-goods manufacturers and agencies supporting the PRISM in-store media measurement service, the Nielsen Co. disclosed Tuesday.

Nielsen said it will continue work on PRISM (an acronym for Pioneering Research for an In-Store Metric), which is expected to introduce a complete metric in 2009. However, the departure of its largest founding member is a setback for the project, one of several high-profile initiatives working in parallel to create new metrics for out-of-home.
. . .

In September, Walmart unveiled a new Internet-protocol Smart Network, the result of a cooperative effort between Premier Retail Networks, Studio2 and DS-IQ, which will continually analyze point-of-sale figures and dynamically update programming and advertising to maximize sale lift.

Premier Retail Networks is responsible for building and operating the IPTV network as well as ad sales. Studio 2 provides custom programming, and DS-IQ is responsible for measurement, analysis and the message optimization strategy. (The roster at DS-IQ, founded in Bellevue, Wash. in 2003, boasts former top tech executives from Microsoft, Amazon.com, RealNetworks and aQuantive).

Shifting into gossip mode, the decision to leave PRISM could also be delayed fallout from the departure of Walmart's former senior vice president of marketing Julie Roehm two years ago. Roehm, who was at the helm when preliminary research for PRISM was performed in spring of that year, was forced out in December 2006 for alleged favoritism in granting ad and media contracts.

She was also said to have clashed with the retailer's powerful merchandising and consumer research and strategy divisions, which were responsible for creating the Smart Network. Walmart did not hesitate to pull the plug on another of Roehm's initiatives: an online media exchange also organized as a consortium.

Saturday, December 27, 2008

Top Media & Marketing Innovations of 2008

Top Media & Marketing Innovations of 2008:
"Sponsor in Aisle Five!
Shopper marketing may never be the same. Wal-Mart, the largest U.S. retailer, this year led the way with the rollout of its in-store digital network, the Wal-Mart Smart Network. Powered by Internet Protocol Television, content, ads and merchandising can be monitored and controlled down to a single screen. Even as scores of video networks pop up, this represents a new paradigm, offering a level of precision targeting never before seen. Instead of relying on shelf-talkers and end-of-aisle displays to promote products, the Wal-Mart net creates a dynamic, interactive dialogue between marketer and consumer. (While utilizing the latest technology, the network also is a real throwback in terms of customer service, taking shoppers back to a time when the store clerk knew every item and could help the customer make informed decisions on the spot.) Operated by Premier Retail Networks, the network is the result of two years and $10 million in research aimed at the optimal content and placement of screens for engaging consumers at the point-of-purchase. Up and running in 300 stores in time for the holiday season, Wal-Mart anticipates chain-wide deployment (2,700 U.S. outposts) by early 2010. -Katy Bachman"

Monday, December 22, 2008

The Real Story of Cyber Monday: A View Into Actual Consumer Engagement - MarketWatch

from MarketWatch:
. . . Amazon.com, eBay.com, and Walmart.com were the most visited retail sites on Cyber Monday

"On Cyber Monday, the most popular shopping websites received substantial increases in average clicks per user, suggesting that users were more engaged shoppers on that particular day. WalMart.com had the biggest increase with more than 145 times the average clicks per user. The top two shopping websites on Cyber Monday (Amazon.com and eBay.com) were on the bottom of the list for average user clicks per site.

Wal-Mart launching takeover of Chile retailer D&S | Industries | Consumer Products & Retail | Reuters

UPDATE 2-Wal-Mart launching takeover of Chile retailer

"SANTIAGO, Dec 19 (Reuters) - U.S. retailing mammoth Wal-Mart Stores Inc (WMT.N) said on Friday it launched an all-cash offer to buy Chile's biggest supermarket chain, D&S DIS.SN(DYS.N), setting itself up to gain a major foothold in one of Latin America's most competitive retail markets.

D&S, Chile's biggest supermarket chain, said in a statement to the Chilean bourse late on Friday that the offer would be made within 10 days and was for $0.408 per share. It was being made in the name of Inversiones Australes Tres Limitada, a unit of Wal-Mart."

Google Ad Server share now at 57%. Microhoo less than 15% market share.

from Attributor Blog
"December 18, 2008 @ 8:00 am
The Google ad serving juggernaut appears secure even if Microsoft and Yahoo agree on a deal to merge their search advertising businesses. Our analysis of ad server calls across 75 million domains shows that both Yahoo and Microsoft lost significant share compared to our March report and now make up less than 15% of the total market.

The explosion of new ad networks in 2008 had an impact, but only one newcomer - Revenue Science- broke into the top 5. Unsurprisingly, Google’s AdSense is dominant on smaller sites while Google-owned DoubleClick leads on larger sites; however AdSense made great strides on larger sites, leapfrogging Yahoo into 2nd place."