Technology News: M-Commerce:
"Earlier this week, Google announced it's pushing its AdWords program onto the mobile platform. Sponsors will be able to show their advertisements on handhelds like the iPhone, the T-Mobile Latest News about T-Mobile G1, and others that use full HTML browsers without having to redesign the ads specifically for mobile devices. The advertisers can even get feedback specifically on mobile ads to check a campaign's status.
Google has the potential to jump-start the mobile advertising market, which has had a slow takeoff. In addition to its recent AdWords effort, it's also deployed mobile search applications to popular smartphones like the iPhone, not to mention the fact that it has its own mobile software system, Android, through which it could presumably offer any number of creative advertising ventures. However, the company faces many challenges in its attempt to reshape the mobile sector."