Friday, October 27, 2006

no money to be made with the dinosaurs, back to the mammals

News - Hoover's: "10/23/2006 10:43:57 AM EDT
Commercial Appeal, The (Memphis, TN) (KRT)

Oct. 19--FedEx Kinko's is done trying on hats and seeing little change on the balance sheet.

Last week, it told 175 account executives that their positions were being reassigned as the company focuses its energy chiefly on small businesses and providing a mobile office to the growing number of Monday-Friday road warriors."

Wednesday, October 25, 2006

Advertising Age - Draft FCB Wins Wal-Mart's $580 Million Ad Account

What's going on at Wall Mart's?

Advertising Age - Draft FCB Wins Wal-Mart's $580 Million Ad Account:

"Seismic shift
The decision marks yet another move in Wal-Mart's seismic shift in corporate image and physical presence. The review, managed by Catherine Benison, CEO, Select Resources International in Santa Monica, Calif., and captained on the client side by Wal-Mart's senior VP-Marketing Stephen Quinn, highlights a year of changes as the retailer moves away from a consumer-product-marketing approach to a retail-marketing approach focused on its 'store of the community' program. "