What's going on at Wall Mart's?
Advertising Age - Draft FCB Wins Wal-Mart's $580 Million Ad Account:
"Seismic shift
The decision marks yet another move in Wal-Mart's seismic shift in corporate image and physical presence. The review, managed by Catherine Benison, CEO, Select Resources International in Santa Monica, Calif., and captained on the client side by Wal-Mart's senior VP-Marketing Stephen Quinn, highlights a year of changes as the retailer moves away from a consumer-product-marketing approach to a retail-marketing approach focused on its 'store of the community' program. "
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