A lot of thoughts that we've had around IAI and RTR is in the area of competition or customer acquisition/service. But an equally important impact, we believe, will be in recruiting and retention.
As the post-Google generation enters the workforce, they will have less patience for inaccessible information and slow bureaucratic processes than previous generations. Companies that can't meet their expectations internally may find that their highest value employees (and employees focused on RTR are nearly by definition highest value) are frustrated and difficult to retain.
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