Monday, November 03, 2008

Wal-Mart v Apple . . . and DRM

Walmart's MP3 Store VS Apple iTunes

"Last month Walmart gave consumers the number 1 reason why DRM isn't the answer when they announced that they would be shutting down their DRM server come October 9th. Since then, Walmart relaunched it's online music store on Tuesday. The new music store offers the latest hits at only $.79 per song, while standard songs are offered at $.94. With competitive pricing options Walmart could give iTunes stiff competition."

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