2008 Video Search Year In Review
"YouTube rolls out a new ad-model. Recently, YouTube internal search results have started to look a little more like Google.com results. Google has used AdWords functionality to allow advertisers to bid on YouTube search terms that trigger ads to appear in the “sponsored video” section of the YouTube search results. For example, an advertiser selling first aid products might benefit from bidding on the “funny skateboarding accidents” phrase. Unlike Google.com, clicking on the ad keeps the user on the YouTube domain, where they see a featured video from the advertiser. This channel could be particularly effective for studios promoting movie trailers, companies bringing a new product to market, and brand advertisers like car manufacturers wanting to showcase products. 2009 will tell if sponsored video becomes the effective YouTube ad model that advertisers have been craving."