There is no shortage of new ideas in the GME. Most ideas have already been had. But there is a shortage of good execution. Just because an idea has been out there doesn't mean its been executed properly.
Google is not new. Google is AltaVista done right.
Starbucks was not new. Starbucks was McDonald's done right for the leisured professional class.
People love to have new ideas. People inside small companies have new ideas all the time. But as Michael Porter said, "Strategy is knowing what not to do.