FT.com / Home UK / UK - Google and BSkyB move to take online ad model to TV: "Google and BSkyB move to take online ad model to TV
By Andrew Edgecliffe-Johnson,Media Editor
Published: December 7 2006 02:00 | Last updated: December 7 2006 02:00
Google has taken its first step towards moving its online advertising model into television, launching a broad-ranging alliance with British Sky Broadcasting that the search group said could be its most lucrative deal.
The partnership will at first see Google provide its user-generated video, e-mail, search and targeted advertising tools to customers of BSkyB's five-month-old broadband internet service - the first licensing of the videotools Google bought when it acquired YouTube in October.
The companies plan to extend the partnership to BSkyB's core television platform, however, by replacing traditional 30-second television adverts with targeted commercials stored on the hard drives in BSkyB's set-top boxes."