FT.com / Home UK / UK - Google and BSkyB move to take online ad model to TV: "Google and BSkyB move to take online ad model to TV
By Andrew Edgecliffe-Johnson,Media Editor
Published: December 7 2006 02:00 | Last updated: December 7 2006 02:00
Google has taken its first step towards moving its online advertising model into television, launching a broad-ranging alliance with British Sky Broadcasting that the search group said could be its most lucrative deal.
The partnership will at first see Google provide its user-generated video, e-mail, search and targeted advertising tools to customers of BSkyB's five-month-old broadband internet service - the first licensing of the videotools Google bought when it acquired YouTube in October.
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The companies plan to extend the partnership to BSkyB's core television platform, however, by replacing traditional 30-second television adverts with targeted commercials stored on the hard drives in BSkyB's set-top boxes."
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