It's not Chrome v Firefox, it's Google v Microsoft

Free standards based at the last mile = controlling the screen.

Media News - European Journalism Centre:
"Google is considering pre-installing its Chrome browser on personal computers in the search giant's latest challenge to the dominance of Microsoft's Internet Explorer. The move would significantly ramp up the browser war that Google launched against Microsoft when it launched Chrome in September, in the battle to dominate how users access and interact with the web"