Tuesday, December 02, 2008

A Maturing Google Buckles Down and Searches for Cost Savings - Advertising Age - Digital

A Maturing Google Buckles Down and Searches for Cost Savings - Advertising Age - Digital:

"NEW YORK (AdAge) -- The recession is reverberating even in the freewheeling halls of the Googleplex.

Proving that even the search giant isn't immune from the vagaries of the economy, Google is cutting its 10,000-strong contract staff, nixing some new products that won't pay back in the near term and aggressively trying to squeeze more out of existing revenue streams."

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