Friday, January 30, 2009

Google Ad Platform Supplies Better Viewer Data 01/30/2009

read at MediaPost
"Google TV Ads, the TV advertising platform for TV advertisers, is offering new time-shifting viewership data for its TV advertiser clients.

Google says the information gives clients insight into how and when viewers see their commercials in playback, adding five new slots of programming to its live data: live plus same day, live plus one day, live plus two day, live plus three days, and live plus seven day data."

No comments: