"In an interview with The New York Times, Bruce Springsteen says he shouldn't have made a deal with Wal-Mart. This month, the store started exclusively selling a Springsteen greatest-hits CD.
Some fans were critical because Springsteen has been a longtime supporter of worker's rights, and Wal-Mart has faced criticism for its labor practices. Springsteen's team didn't vet the issue as closely as it should have, and that he 'dropped the ball on it,' he told the Times for a story to be published in Sunday editions and previewed on its Web site"
The long term value is the fans. Short term gains can mess up long term values.