Thursday, January 15, 2009

America's Most Valuable Retail Brands: Redesigned Walmart Brand Worth More Than Next 9 Retailers Combined

"Interbrand values Walmart brand at $129.8 billion, thanks in part to its new 'Save Money, Live Better' slogan, redesigned stores and about $400 billion in 2008 sales.

The first American retail brand study puts Walmart in a stratospheric class by itself with a brand value almost six times higher than that of second place Best Buy, at $21.98 billion, and almost twice as high as Coke, which is recognized as the world’s most valuable product brand. With its built-in advantages in a troubled economy, Walmart might even improve that position in 2009."

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