Monday, January 12, 2009

Wal-Mart Taps Agentrics to Support Great Value Re-Branding, Private Label Development

PR release at eMedia Wire

"Agentrics PLM Platform Core to World's Largest Retailer's Private Brand Growth Strategy

Chicago (PRWEB) January 12, 2009 -- Agentrics, a leading solution provider to the world's largest retailers and their trading partners, today announced that Wal-Mart Stores Inc. (NYSE: WMT), the world's largest retailer, selected the Agentrics product lifecycle management (PLM) platform to support the collaborative development of its private brand products, beginning with the Wal-Mart Great Value line. Agentrics PLM features a Web-based, collaborative, end-to-end work process, database and production environment to drive speed, innovation and consistency across the product lifecycle. Agentrics has rebranded the Wal-Mart system, which is now referred to as 'Wal-Mart ASPECT' across the retailer's network.

In October, Wal-Mart and more than 500 suppliers began using Agentrics PLM to support the re-branding of the Wal-Mart Great Value line.

. . . Great Value is the highest selling consumer brand in North America..

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