Monday, January 12, 2009

Is Verizon Deal A Big Loss For Google? - 01/09/2009

Read more at MediaPost Publications "How big a loss is the Verizon mobile search deal for Google? BusinessWeek's Rob Hof says it depends on how Verizon positions search on its devices. However, as browsing via the mobile Web becomes more important, Hof wonders whether such deals are 'less important than they used to be.'

According to Nielsen Mobile, only 20% of mobile subscribers use search on their phones. Of those, 60% use Google, 18% use Yahoo and only 6% use Microsoft. Hof deduces that since Google's only exclusive deals are with Sprint Nextel and the Android-based T-Mobile G1 phone, 'it's clear that most people are choosing Google regardless of what the default search option is.'"

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