read more at Indian Express:
"But on the other hand, if you’re not looking for an authoritative map of our deepest desires, Google trends are greatly satisfying. India’s search trends confirm lots of our gut judgments. That Bengal is football mad or that Kerala tops the suicide search may not be revelatory; but that Oriyas simply wanted “love” and that what most urban Indians urgently wonder about (after weight-loss) is “how to kiss” — has a certain sweet pathos. And this Zeitgeist captures both space and time — as Sarah Palin and Katrina Kaif replace last year’s Carla Bruni or Britney Spears before that, Google search trends hold up a mirror to this peculiar moment and its fleeting preoccupations."