Monday, January 05, 2009

Why Apple and Wal-Mart Are Poised To Rule The World Of Mobile Media

read more at MediaPost Publications

"On December 28, Wal-Mart began selling Apple's iPhone -- and made sure that its customers knew about it. The cover of the retailer's 15-page Sunday flyer featured the iPhone3G (8GB) for $197. Best Buy chose to retaliate by dropping its price to $189.99. Frankly, the price difference will probably do little to sway those willing to pop for a $200 phone -- and, more significantly, the two-year contract and monthly data charges that go along with it. IPhone's move into Wal-Mart is not about the discount of a few dollars, it is all about Apple striking while the iron is hot and expanding the accessibility of this must-have product. With one fell swoop Apple (and AT&T) put the iPhone in the retail chain with more accessibility than any of the U.S.-based smart phone rivals."

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